We've sat on both sidesof the table.
Go Novo
Operators, advisors, and builders
We came up on the agency side — including executive leadership inside a national growth agency through its 2022 exit. It is the seat where growth problems arrive already tangled, and where the cost of a bad system is measured in someone else’s budget.
Then we went and ran the businesses. The companies our team has founded and operated have generated more than $100M in revenue over the past five years — spanning consumer products, e-commerce, technology, SaaS, and omnichannel retail. We carried the payroll, the tooling bill, and the consequences.
That changes how we advise. We don’t hand over a deck of what a company should do. We have had to build it, hire for it, pay for it, operate it, fix it, and scale it ourselves.
Most businesses don’t need more. They need less, working better.